"Many entrepreneurs want to spend their time doing what they love, not figuring out how to deal with marketing their business online," says Sherri L. McLendon, a communication strategist and copywriter. "We basically take them away from all that, providing them with the foundation they need at an investment which makes good sense from a small business perspective."
Websites Must Work For the Business
Most clients ask for a website that's user friendly, that is, one which they can update themselves once it's up and running, says McLendon. Often, they've had a starter website hosted by a designer, but found the process of getting the site updated time consuming, tedious, or expensive." Conversely, the McLendon Bylines approach is utilitarian. If the website doesn't work for the business, it isn't working at all in our view, she explains.
In the initial meeting, McLendon personally assesses the needs of each client, and recommends the best solutions based on the client's own criteria. Then, working with an eye to the future, the website is created to attract the client's ideal customer base, including design choices, content marketing, and launch promotions. The value of this intensive level of personal mentoring, included as standard in the website service, actually exceeds the entire cost of the startup package, she explains.
"The bells and whistles are pretty standard for us," says McLendon. "We include the site setup, content, research, tags, SEO keyword placement, links, and an online press release when we provide this service."
Local Optimization Builds Traffic Online and Off
What's new is the additional option of local optimization, which makes it easier for customers to find the business they're seeking - even if that business does not currently have a website. This strategy is affordable and useful, even for bootstrappers.
"The result of localized optimization is that it significantly increases the likelihood of the client's business appearing at the top of the page of search returns," says McLendon. "This tactic is particularly valuable when one's business serves a geographically defined area."
Local optimization increases visibility with less effort. "This service is one which my clients have often requested, but which we did not previously offer," McLendon says. "Now, we can increase new traffic online and on the ground, and that's a good thing for everyone concerned." As a bonus, clients are also listed on leading location-specific social media sites.
For more information on website launch and optimization packages for your business, contact McLendon Bylines at http://www.sherrimclendon.com.
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